In this quick guide, I’ll tell you the benefits of using your own links in BIO to drive traffic directly to your blog.
Benefits of Driving Traffic to Your Blog
Leveraging Instagram can be a game-changer for bloggers looking to expand their reach and attract more readers.
With over a billion active users, Instagram offers a vast potential audience just waiting to discover your content.
- Enhanced Brand Identity: Driving traffic to your blog reinforces your brand identity and establishes credibility within your niche.
- Control and Ownership: Retain full control over your content and mitigate risks associated with platform changes or shutdowns.
- Increased Engagement: Directing traffic to your blog encourages longer time spent on your site and fosters deeper engagement with your content.
- Monetization Opportunities: Greater blog traffic opens up avenues for monetization through ad revenue, affiliate marketing, and product sales.
- Sustainable Growth: Prioritizing your blog as the primary destination ensures sustainable growth and longevity in the digital landscape.
How To Drive Traffic To Your Blog From Instagram
You probably already tell people to check your bio on Instagram so now send them to your website instead of one of those third-party websites.
Linktr.ee. or Stan.store are great but they add another step to get people to your site.
I still use Stan.store to make sales but they get to Stan.store from my website.
1. Create Your Instagram Landing Page
Begin by creating a dedicated landing page on your website.
You can choose a title that aligns with your branding, such as “Insta Links” or “Instagram Links.”
- Use a graphic design tool like Canva to create visually appealing buttons for your links.
- Upload the buttons to your website and add custom URL to each one that corresponds to the relevant content.
- Arrange them strategically for easy navigation.
2. Publish Your Landing Page
Once you’ve completed the setup process, publish your Instagram landing page to make it accessible to your audience.
Be sure to regularly update the landing page as needed, adding new links or making changes to make it easy for people landing on your website to find the information they need.
3. Add Your Link To Instagram
Go to Instagram and update the link in your Instagram bio with the URL to your landing page.
This ensures your followers can access your blog content directly from your Instagram profile.
What Is The Best Source Of Traffic To Your Blog?
Long gone are the days of putting up a blog and getting traffic.
Next, there was good Google optimization and even that has been turned on its head.
After 8 years of owning a blog, I believe your best first step for getting traffic Pinterest.
This is especially true if you know nothing about SEO or how to generate traffic from IG.
Learn more about Pinterest here
What you learn from creating images on Pinterest will help you on Instagram.
Bottom Line
By implementing these strategies and leveraging the power of Instagram, you can drive more traffic to your blog and expand your audience which should lead to more money!
Keep Reading:
What Is Faceless Digital Marketing On Instagram?
10-Day Faceless Digital Marketing Challenge
What Is PLR and How To Use It
